Although I am not the purveyor of media - social or otherwise - as I used to be, I have to confess that I have been singularly struck by the lack of discussion or even advertisement about Black Friday.
Black Friday, in years past, has been a largely advertised and proclaimed shopping holiday, perhaps the biggest one of the year (the Day after Christmas being a solid runner up). Big deals - BIG BIG DEALS - were to be had. And it slowly backed up as it went, of course, from opening at 0800 to 0600 to opening on Thanksgiving Day.
This was the Opening Day of the Shopping Season, that run from Thanksgiving to the day before Christmas that would make businesses flush in a way that the previous 11 months did not always do. It was the tide in the Bay of Fundy, raising the level of businesses to make it through another year.
This year, I have scarcely heard a whisper.
I suppose there could be many things driving it: supply chains that have left businesses unsure if they will have product to sell, a labor market that may make opening at such times difficult, or simply the fact that given the last 18 months, there are really no good deals to be had as businesses need the money. It could even be that, with the increased us of the InterWeb which has continued to move forward, companies are simply moving to Cyber Monday as their "Black Friday" - although all of the issues listed above apply equally, with the added caveat that with increased fuel prices, delivery prices may make deals less attractive.
I do not mind the absence of the advertising of course, and would be perfectly happy if Black Friday died a a quiet, unknown death. It is a monument built to consumerism and consumerism alone, a monument which I suspect would not be missed by many if it simply migrated online. Not that I would notice, of course: I have slept through the good deals for years.
Perhaps - if the trajectory is true and real - Black Friday will be one of those things remembered as a "thing" by my generation: a practice and event that simply no longer makes sense in the modern world, for which pictures and videos of people standing in long lines in the pre-dawn darkness or flooding stores for deals will appear as mysterious and confusing as payphones and home phones appear to the generation of my children.