I remember a time before Black Friday.
Once upon a time, back in the mists of history, Black Friday was not a thing - for many people, they simply went to work on Friday like any other day (much like those in retail do now). Then, someone realized that so many people were taking the day after Thanksgiving off it probably made more sense to give it and take away a different holiday).
Then, on the fateful day somewhere, someone decided they could use the extra day off to start shopping for Christmas.
I am not sure where this precisely occurred. In the 1980's I do not recall it being a thing; by the late 1990's it was in full swing.
Then, of course, things started to expand into Thanksgiving. First it was 'We are open at 6:00 PM", then "We are open at 2:00 PM", now "We are open all day." The counter-shopping movement has been somewhat interesting, but to be honest many of those companies also maintain electronic stores fronts - and somebody, somewhere, is manning those.
As you would probably guess, I seldom venture out on Black Friday. There are some good deals to be had so I am selective: one trip, three stops, and then I am home. I will spend my time before looking precisely for the things I want, which allows me to be as quick as I can about actually being there.
Eventually of course, Black Friday will become another relic of Retail Age, done in by the continued march of on-line retailing (after all, who wants to fight the masses when you can shop from home). The shops will go back to being closed (because who wants to pay the salaries of workers for no business?). And once again, the Friday after Thanksgiving will simply become another day of vacation, with grandparents telling harrowing tales of "The Great TV Rush of '08".