"And so" asked the interviewer "how do you come up with titles and blogs?"
The writer sighed. "There's not really a formula. Sometimes you just start writing, sometimes you just make a title and see what it brings. Of course, I always hope I remember to change the title to match what I'm writing about. Nothing more embarrassing than a title that seems unrelated or out of place."
The interviewer laughed. "Does that happen often?"
"A lot more than you'd think.
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